Cash-mobbed garden shop revels in new interest- Kane County Chronicle

Noel and Delany Rooks, both of Batavia shop for flowers and strawberries during a "cash mob" Saturday at The Pure Gardner in Geneva. This was the first mob, which aims to help local businesses by organizing large groups of community members to shop together. (Steven Berczynski; – For the Kane County Chronicle)

GENEVA – Though Saturday was cold and dreary, intrepid cash mob shoppers turned out to support the Pure Gardener in downtown Geneva. Read full Kane County Chronicle article.

The PURE Gardener was chosen to be the location for the first Cash Mob in downtown Geneva by Retail Minded. Although the day was cold and windy the rain that was predicted was a no show! We were happy to see so many customers, volunteers, and staff brave the cold with smiles on their faces!  Community support is essential for independently owned businesses in this economy. We learned that many of us live just blocks apart from each other in downtown Geneva, IL and near surrounding communities. Our children attend the same schools. We popped fresh popcorn, ordered Moranos Pizza, and enjoyed the day. We look forward to the next Cash Mob and plan on attending to support our fellow businesses!

Save The PURE Oil Building!

Geneva, Illinois March 26, 2012

To our valued customers and friends,
Last month Annette and I were told of a proposal to tear down the historic Pure Gardener building, and replace it with a bank drive through and parking lot.  The Geneva Historic Preservation Committee held a hearing February 21, to discuss the proposal. The committee voted down the proposal 5 to 1. Tonight the Geneva Committee of the Whole will Consider Appeal of the February 21, 2012 Decision of the Historic Preservation Commission to Deny Project at 502-14 W. State Street (including proposed demolition of Pure Oil Building).   Here is a link to info about the proposal being presented- Geneva Committee of the Whole Meeting Agenda March 26, 2012  .
 The meeting is held a:

Monday, March 26, 2012
7:00 p.m.  City Hall Council Chambers
109 James Street
Geneva, IL 60134

Next to the Geneva Library. We encourage those who have expressed concern about the demolition to attend this meeting to show their support.

Also, here is a link to sign an online petition Petition to the Mayor and City of Geneva.   

Thank you,

Craig and Annette MacLean

Owners The PURE Gardener 

Time to Plant Your Cold Weather Crops!!

The time is NOW  to plant your cold weather vegetables!! Did you know that you can plant and enjoy an entire crop of vegetables before the traditional Mother's Day planting? Vegetables like radishes, carrots, lettuce, spinach, onions, beets, broccoli, cauliflower, sweet peas, and more LOVE and need this cool weather to thrive. They are planted in the spring and fall. Before and after your tomatoes, peppers, watermelons, and squashes. Some can be replanted all year - like radishes- which can be harvested each month! So, plant the seeds and get the plants into the ground. Stop by the shop and we will get you started and help you along the way. Start growing, harvesting, and serving your family the freshest, healthiest, and as local as you can get meals! Make it a family affair. They will love you for it!

Join us on Earth Day 2012!

Join us April 21st 11am- 3pm for Earth Day 2012! We will be at Peck Farm Park in Geneva, IL. Let us help you grow your own food! Come see our raised bed gardens! Grow your own mushrooms! and More!

MAKE 2012 THE YEAR TO PATRONIZE INDEPENDENT BUSINESS OWNERS.

MAKE 2012 THE YEAR TO PATRONIZE INDEPENDENT BUSINESS OWNERS.

New! The PURE Gardener Introduces- "PURE Victory Gardens"

New! The PURE Gardener Introduces- "PURE Victory Gardens" Our goal is to have an edible garden (whether large or small) in every yard! We are now installing raised bed gardens for customers to grow their own groceries! We will install your raised bed, fill it with organic soil, and plant your vegetables for you! Grow vegetables & edible flowers all season! We will guide you- We know all the secrets to successfully growing your own food. We've been growing our own for years! :-) Please contact us for more information via phone, email, or Facebook. Photo of some of our raised beds at our home in Geneva, IL. Our Organic Home Grown lettuce

Our Organic Home Grown Broccoli

Heirloom, Organic Seed Savers Exchange Seeds are in!

Are you familiar with Seed Savers Exchange? The PURE Gardener carries Seed Savers Exchange seeds & we are a Seed Savers Exchange member! Stop in today and  "lettuce" help you get started with a successful edible garden!

Cold Tuff Spring Flowers are In!

Look at their beautiful faces! Need a splash of color in your life? Pansies, English Daisies, Primroses, and more are now at the shop! Along with a variety of branches. Stop by today and say,  "Hello!"

The PURE Gardener Facing Possible Demolition

Read article on GenevaPatch.com